Media Planner
Core
Execute, manage, and optimize online media campaigns and programs for agency clients using audience-first strategies and programmatic buying.
Role type
Senior IC media planner (programmatic & audience strategy)
Builds
Audience-based buying strategies, targeting recommendations, and campaign performance reports for multiple brands
Domain
Digital marketing, programmatic media, audience development
Required skills
audience segmentation, audience development, programmatic media planning, DSP management, campaign optimization, data analysis, client presentation, inventory assessment, creative asset management, campaign QA
Preferred skills
experience with Yahoo DSP & DV360, proficiency with MRI/Comscore/Nielsen/LiveRamp/Epsilon platforms, advanced Excel skills
Technologies
Yahoo DSP, DV360, MRI, Comscore, Nielsen, LiveRamp, Epsilon, Microsoft Excel
Responsibilities
Execute and optimize auction/exchange-based performance media and remarketing campaigns; Lead audience development and segmentation initiatives; Conduct audience overlap analyses; Partner with programmatic teams on targeting strategies; Translate consumer insights into actionable recommendations; Present strategic recommendations to clients; Manage campaign documentation and insertion orders; Run campaign QA processes; Provide monthly auditing reports
Seniority
Mid-level, hands-on IC