VP, Media (Programmatic)
Core
Own and evolve programmatic strategy across a portfolio of client accounts, translating enterprise business objectives into sophisticated biddable media approaches, investment frameworks, operating models, and measurement plans.
Role type
VP, Programmatic Media
Builds
Complex biddable media programs, auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic media strategy, executive leadership, commercial judgment, team leadership, client relationship management, operational standards, financial analysis, strategic recommendations, risk management, innovation
Preferred skills
Experience with direct programmatic partnerships, private marketplaces, preferred deals, DSP-led buying, emerging technology
Technologies
DV360, The Trade Desk, Yahoo DSP, Amazon DSP, Microsoft Office Suite, Excel
Responsibilities
Own and evolve programmatic strategy across a portfolio of client accounts; Provide executive oversight for the planning, execution, management, and optimization of complex biddable media programs; Establish standards for campaign readiness and operational excellence; Serve as the senior-most programmatic partner for clients; Lead, coach, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts; Champion cross-functional alignment with strategy, planning, analytics, creative, account, investment, and technology leaders; Shape agency POVs and commercialization opportunities across direct programmatic partnerships, private marketplaces, preferred deals, supply strategy, DSP-led buying, and emerging technology
Seniority
VP, Executive Leadership