Marketing Data Analyst- Senior Associate
Core
Analyze user journeys, sales and marketing campaigns performance, and set up web/mobile tracking, A/B tests, and reporting dashboards to solve complex client problems.
Role type
Senior Marketing Data Analyst
Builds
Reporting dashboards, A/B test results, and data-driven insights for marketing and UX teams
Domain
Digital Marketing, E-commerce, Customer Experience
Deliverable
dashboards & analysis
Required skills
Web/App Analytics, A/B testing, Segmentation, Personalization, Martech, Google Analytics, Adobe Analytics, GTM, Marketing Automation, CDP, CRM, PowerBI, Funnel analysis, CLTV, SEO/ASO/GEO, Competitor benchmarking
Preferred skills
Driving strategic programs, Stakeholder management
Technologies
Google Analytics, Adobe Analytics, GTM, Marketing Automation tools, CDP, CRM, PowerBI
