Digital Planning Director
Core
Lead the digital vision and progression roadmaps for key clients, driving paid media strategies and business growth.
Role type
Senior IC Digital Planning Director
Builds
Paid media strategies, digital roadmaps, and holistic digital ecosystems for clients.
Domain
Digital Marketing & Media Buying
Required skills
Strategic digital planning, programmatic media, social media, search marketing, video/CTV, retail media, eCommerce, ad tech (DSPs, DMPs), data analytics, new business development, team leadership, privacy regulations.
Preferred skills
AI-driven media buying, first-party data strategies, marketing mix modelling (MMM), attribution modelling.
Technologies
DSPs, ad servers, data management platforms, reporting & analytics dashboards, automation platforms, Marcel (AI Platform).
Responsibilities
Develop strategic digital visions and roadmaps; lead new business development; mentor junior/mid-level staff; oversee media technology stack optimization; drive cross-functional collaboration; ensure accurate reporting and KPI ownership.
Seniority
Senior, hands-on IC