Associate Director, Search Marketing
Core
Manage strategy, planning, optimization, and reporting of client SEM campaigns while integrating SEM with other digital and offline media capabilities.
Role type
Senior IC search marketing director
Builds
Integrated SEM campaigns and media strategies for leading global brands
Domain
Digital marketing / Search marketing
Required skills
SEM strategy and optimization, media planning and buying, DoubleClick Search expertise, media research tools, data interpretation, client relationship management, team leadership, generative AI tools
Preferred skills
Prompt-based interaction, generative AI for ideation and content generation
Technologies
DoubleClick Search, Tag Management Solutions, DMP, MTA, Site Analytics tools, Microsoft Office
Responsibilities
Manage and optimize client SEM campaigns, develop program strategies and analyses, serve as escalation point of contact for clients, manage assigned accounts including media planning and negotiations, lead and train junior staff, collaborate with account and creative teams
Seniority
Senior, hands-on IC with management responsibilities
