Media Specialist (Digital)
Core
Develop and execute integrated digital media strategies to drive lead generation and business growth for clients.
Role type
Digital Media Planner
Builds
Integrated media plans and campaigns across paid search, social, programmatic, and direct buy channels
Domain
Digital Marketing / Media Planning
Required skills
Digital media planning, Campaign management, Performance marketing, Search Engine Marketing (SEM), Paid Social, Programmatic Display, Direct Buys, Lead Generation Strategies, Performance Marketing, Digital media KPIs and measurement
Preferred skills
Multi-channel campaign management, Data visualization, Google Ads, Meta Ads Manager, DV360, Campaign Manager, Google Analytics, Customer journey mapping, Attribution modeling
Technologies
Google Ads, Meta Ads Manager, DV360, Campaign Manager, Google Analytics, Excel, Google Sheets
Responsibilities
Develop comprehensive digital media strategies aligned with client objectives, Coordinate and oversee digital media campaign implementation, Monitor campaign delivery and performance, Develop campaign performance reports and client presentations, Analyze data to identify trends and optimization opportunities, Build strong client relationships through consultative problem-solving
Seniority
Mid-Senior, hands-on IC