Manager, Data and Analysis
Core
Lead a team of analysts to provide strategic, data-driven recommendations that drive client marketing growth and optimize budgets across brand, acquisition, and testing campaigns.
Role type
Manager, Data & Analysis (Marketing Strategy)
Builds
Strategic marketing strategies, media plans, and client reporting dashboards for advertising clients.
Domain
Digital Marketing & Paid Media
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Brand Lift studies, Excel forecasting, Paid media ecosystem knowledge, Team leadership, Statistical learning methods, Digital data technologies (DMPs, GA, pixel tracking)
Preferred skills
Generative AI tools (ChatGPT, Midjourney), Advanced degree
Technologies
Excel, Google Analytics, DMPs, Marketing Mix Modeling tools, Generative AI platforms
Responsibilities
Lead a team of Analysts and Senior Analysts; Provide strategic data-driven recommendations to improve client ROI; Build marketing strategies with paid media teams; Interpret MMM and brand lift results to optimize media plans; Develop forecasts for budget planning; Evaluate new data opportunities and technologies.