Senior Analyst, Programmatic
Core
Own strategic planning and execution of programmatic media campaigns for clients, blending strategy with hands-on activation across display, mobile, video, and social platforms.
Role type
Senior Analyst, Programmatic Media
Builds
Programmatic media campaigns and activations
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic media buying, Campaign management, DSP platform expertise, Data analysis, Bid management, QA discipline, Project management
Preferred skills
Advanced Excel, Digital workflow tools, AI-based tools, Knowledge of DMPs
Technologies
The Trade Desk, DV360, Yahoo DSP, Amazon DSP, Prisma, Microsoft Office Suite
Responsibilities
Plan, launch, and optimize programmatic media campaigns; Develop client-facing performance reports; Manage delivery of creative assets and insertion orders; Apply advanced analytics and bid management techniques to maximize ROI; Collaborate with internal teams and technology partners to resolve campaign issues.
Seniority
Senior, hands-on IC