Planner Director
Core
Leading brand strategy, inbound marketing, shopper marketing, and digital strategies to guide clients through the customer decision journey.
Role type
Senior IC marketing planner director
Builds
Brand strategies, connection plans, customer decision journeys, and annual marketing plans for CPG clients
Domain
Advertising & Marketing, Consumer Packaged Goods (CPG)
Required skills
Strategic brand planning, inbound marketing, shopper marketing, digital strategy, customer decision journey mapping, data-driven decision making, team leadership, storytelling, workshop facilitation
Preferred skills
CPG industry experience, social media strategy, advanced English
Technologies
Marcel (AI platform), Udemy, LinkedIn Learning
Responsibilities
Lead extraction of insights and development of brand strategies; Design and develop connection plans and customer decision journeys; Organize and lead workshops for brand building and innovation; Interpret data to find business opportunities; Monitor and analyze KPIs monthly; Ensure compliance with company processes and policies