Manager, Programmatic
Core
Lead strategic planning and hands-on execution for programmatic campaigns across full-funnel channels (display, video, CTV/OTT, DOOH) to drive measurable performance and align with client KPIs.
Role type
Manager, Programmatic Media
Builds
Programmatic ad campaigns and optimization strategies for client brands
Domain
Digital Advertising / Programmatic Media
Required skills
Programmatic campaign planning, DSP platform management, data analysis, client communication, QA processes, project management, budget reporting, creative asset delivery
Preferred skills
DMP familiarity, attribution modeling, ad verification tools, AI-based activation tools, advanced Excel
Technologies
The Trade Desk, DV360, Amazon Advertising Platform, Yahoo DSP, Google Analytics, Adobe Analytics, IAS, DoubleVerify
Responsibilities
Own programmatic campaign planning, execution, and optimization; Communicate digital strategies to clients; Maintain client relationships; Apply emerging platform features for performance enhancement; Partner with analytics for measurement plans; Manage campaign QA and troubleshooting; Oversee creative asset and documentation delivery; Generate billing and spend reports; Prepare client presentations; Provide feedback to junior team members; Collaborate on brand safety and viewability compliance.
Seniority
Manager, hands-on IC with team mentorship