Paid Media Strategy Lead
Core
Develop data-driven, multi-dimensional paid media strategies and tactics to improve customer and business outcomes for Fortune 500 clients.
Role type
Senior IC Paid Media Strategy Lead
Builds
Integrated customer-led contact strategies and paid media programs across Paid & Owned channels
Domain
Digital Marketing / Paid Media
Deliverable
product features
Required skills
Paid media strategy, paid social, search engine marketing (SEM), programmatic advertising, video, display, budget allocation, platform selection, performance analysis, data visualization, business development, client presentation
Preferred skills
Meta Blueprint, Google Ads, Google Analytics, CRM, organic social, CRO, audience research
Technologies
Meta Blueprint, Google Ads, Google Analytics, DSPs, retail media networks, measurement tools
Responsibilities
Develop integrated contact strategies for personalizing at scale; Advise on paid media budget allocation and channel roles; Audit paid and owned channels to identify growth areas; Define campaign performance metrics and measurement plans; Support account growth and new business development; Present and sell ideas to clients.
Seniority
Senior, hands-on IC