SEM Specialist
Core
Manage and optimize high-budget paid search campaigns across Google and Microsoft ecosystems to deliver relevant results for clients.
Role type
Senior SEM Specialist (Paid Search)
Builds
Search, Performance Max, Demand Gen, and App campaigns for client brands
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Microsoft Advertising, GA4, SA360, Merchant Center, Bid Strategy Management, Data Analysis, Excel, Tracking Implementation
Preferred skills
Report Automation, CRO, Web Optimization
Responsibilities
Manage and monitor high-budget accounts; Plan, activate, and manage campaigns across various formats; Report to the client on a weekly basis; Develop account strategies independently; Optimize campaigns to improve performance; Create reports and presentations for clients; Coordinate with other departments for strategy integration.