Paid Media Specialist
Core
Lead planning, execution, optimization, and reporting of multi-channel paid media campaigns for a leading international brand.
Role type
Paid Media Specialist
Builds
Multi-channel paid media campaigns across Search, Social, and Display platforms
Domain
Digital Marketing / Performance Marketing
Required skills
Paid media strategy, campaign management, ROI optimization, data analysis, audience segmentation, budget management, cross-functional collaboration
Preferred skills
Google Ads, Meta Ads Manager, LinkedIn Ads, DV360, attribution modeling, English proficiency
Technologies
Google Ads, Meta Ads Manager, LinkedIn Ads, DV360
Responsibilities
Develop and execute paid media strategies across Search, Social and Display platforms. Manage, optimise and monitor campaign performance to maximise ROI and achieve business goals. Analyse campaign data and translate insights into actionable recommendations. Build and maintain performance dashboards and reporting frameworks. Conduct audience analysis, segmentation and targeting strategies. Manage campaign budgets, forecasting and pacing.
Seniority
Mid-level, hands-on IC