Senior Analyst, Precision (Programmatic)
Core
Senior Analyst responsible for executing, managing, and optimizing digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
Role type
Senior IC digital media analyst (programmatic)
Builds
Digital media campaigns and programs for agency clients
Domain
Digital advertising / Programmatic media buying
Required skills
Digital ad experience, Media planning, Programmatic buying, DSP platforms, Campaign optimization, Data management, Analytical thinking, Mathematical skills, Communication, Writing
Preferred skills
Generative AI tools (ChatGPT, Gemini, DALL·E, Midjourney)
Technologies
Google Marketing Platform, TheTradeDesk, Prisma
Responsibilities
Execute and optimize digital media campaigns, manage platform and publisher relationships, handle daily campaign maintenance and troubleshooting, develop client-facing performance reports, manage campaign setup and documentation, run QA processes, provide auditing reports, coordinate with offshore resources, present to clients
Seniority
Senior, hands-on IC