Senior Vice President, Strategy
Core
Lead integrated media planning and strategy for a high-profile wellness brand portfolio, driving growth through consumer-first narratives and cross-functional collaboration.
Role type
Senior Vice President, Strategy (Leadership)
Builds
Integrated media plans and strategic frameworks for wellness brands
Domain
Marketing / Media Planning / Wellness Industry
Deliverable
product features
Required skills
Integrated strategy leadership, consumer insights translation, team building and mentorship, budgeting and resource management, cross-functional collaboration, strategic innovation
Preferred skills
Experience with AI and experience planning tools, deep knowledge of wellness categories
Technologies
AI, experience planning tools
Responsibilities
Set strategic direction for assigned Wellness brands; Translate consumer truths into actionable frameworks; Lead a multi-disciplinary strategy team; Oversee Wellness Pod operations including staffing and budgeting; Act as a trusted advisor on industry shifts and business challenges; Drive integration between brand, creative, media, and data teams.
Seniority
Senior, hands-on IC with leadership responsibilities