Vice President, Paid Social
Core
Leads paid social media planning, execution, and thought leadership for assigned clients, serving as a senior strategic partner to translate business objectives into best-in-class strategies.
Role type
Senior IC strategy-level paid social leader
Builds
Paid social strategies and campaigns for brand and performance marketing objectives
Domain
Digital marketing / Paid social media
Required skills
Paid social strategy, people management, client advisory, data analysis, KPI definition, platform optimization, new business development, executive presentation, AI tool adoption
Preferred skills
None stated
Technologies
Facebook, Instagram, TikTok, Microsoft Office, Excel
Responsibilities
Provide vision, direction, and management to paid social team members; Serve as a thought leader and strategic partner guiding paid social strategy; Design and oversee paid social strategies across primary platforms; Foster strong relationships with clients and internal teams; Develop action plans for achieving and measuring social media success; Support new business initiatives by leveraging social expertise.
Seniority
Executive (VP), hands-on IC with people management