Media Planner, Paid Search
Core
Develop and execute Search Marketing campaigns for Toyota to deliver on key performance indicators.
Role type
Paid Search Media Planner
Builds
Search marketing plans and campaigns for automotive clients
Domain
Digital advertising / Automotive
Required skills
Search marketing strategy, campaign execution, media planning, analytics optimization, project management, business writing, data accuracy
Preferred skills
Automotive industry experience, AI in paid search, critical thinking
Technologies
SA360, GA4, SEM Rush, DoubleClick suite, MS Office, Google Suite
Responsibilities
Develop search strategies and innovative tactics, analyze analytics to optimize plans, maintain media flowcharts and trafficking instructions, manage media buys and reporting, coordinate with internal/external partners, present strategic plans to clients and teams.
Seniority
Mid-level (2-3 years experience)