Senior Measurement
Core
Analyze the impact of media activities on key business KPIs (sales, performance marketing, ad investment effectiveness) and translate complex data into actionable marketing recommendations.
Role type
Senior Measurement Analyst (Marketing Science)
Builds
Marketing Mix Modeling (MMM) frameworks and statistical analysis reports for client portfolios
Domain
Digital Media & Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical analysis, Regression modeling, Multivariate analysis, Marketing Mix Modeling (MMM), Data validation, Client relationship management, Strategic storytelling
Preferred skills
Python, SQL, SPSS, Meridian, Power BI, Tableau
Technologies
R, Excel, Meridian, Power BI, Tableau, SPSS
Responsibilities
Collect, validate, and manage data from multiple sources; Develop statistical analyses to measure media impact on business KPIs; Build and manage Marketing Mix Modeling frameworks for diverse client portfolios; Interpret analysis results to identify media contribution to business performance; Provide consulting to clients on investment strategy and budget allocation; Present data-driven insights to internal and external stakeholders; Collaborate with Planning, Strategy, and Media teams on measurement approaches.
Seniority
Senior, hands-on IC
