Manager, Programmatic (CPG Client)
Core
Strategic planning and execution of programmatic media campaigns for CPG clients, optimizing performance across auction/exchange-based media and audience buying.
Role type
Manager, Programmatic Media
Builds
Online media campaigns and programs for agency clients
Domain
Digital Advertising / Programmatic Media
Required skills
Bid management, Campaign management/optimization, Digital media operations, Client relationship management, Proposal formulation, Creative asset delivery, Campaign QA, Analytics partnership, Media partner coordination, Financial auditing
Preferred skills
Traditional media planning, Risk identification, Mathematical skills, Project management
Technologies
Amazon DSP, DV360, Prisma
Responsibilities
Execute, manage, and optimize online media campaigns for agency clients; Develop and maintain relationships with programmatic customers; Formulate proposals for new client opportunities; Manage delivery of creative assets and campaign documentation; Partner with Analytics team on measurement reporting; Provide regular performance insights to clients; Troubleshoot pre-production and live campaigns; Oversee campaign QA process; Provide monthly auditing reports; Lead and coach Campaign Managers and Specialists.
Seniority
Manager, hands-on leadership