Senior Field Marketing Manager
Core
Lead regional B2B field and partner marketing efforts for the APAC region (Australia & New Zealand) to drive revenue growth and market presence for Flexera's Hybrid ITAM and FinOps SaaS solutions.
Role type
Senior Field & Partner Marketing Manager
Builds
Regional marketing plans, co-marketing programs with partners, and demand generation initiatives for technology value optimization (TVO) software.
Domain
SaaS / Hybrid ITAM / FinOps / Technology Intelligence
Deliverable
product features
Required skills
Strategic marketing planning, B2B field marketing, partner ecosystem management, campaign development, data analysis, budget management, stakeholder management, project management, marketing automation proficiency, Salesforce knowledge.
Preferred skills
Account Based Experience (ABX), Precision Demand Marketing (PDM), value-driven marketing concepts, webinar platform expertise.
Technologies
Salesforce, marketing automation tools, webinar platforms
Responsibilities
Create and execute annual strategic marketing plans aligned with corporate and regional goals; develop and roll out global campaigns customized for regional dynamics; cultivate long-term relationships with key partners and design joint marketing initiatives; monitor pipeline and bookings to optimize ROI; manage vendor selection and budget forecasting.
Seniority
Senior, hands-on IC