Demand Generation Manager
Core
Own demand generation strategy and execution for a B2B SaaS company selling HR software to aged care, NDIS, and non-government schools.
Role type
Demand Generation Manager
Builds
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) via events, webinars, and paid media
Domain
B2B SaaS / HR Technology
Required skills
B2B SaaS demand generation leadership, multi-channel campaign management, marketing automation proficiency, full-funnel reporting, multi-touch attribution analysis, copywriting and content strategy
Preferred skills
HubSpot Inbound or Marketing Automation certification, Google Analytics or Digital Marketing certification
Technologies
HubSpot, Marketo, Google Analytics
Responsibilities
Own and optimise lead and pipeline generation targets across MQLs and SQLs; Lead and mentor a marketing execution team; Evaluate and prioritise acquisition channels to maximise ROI; Partner with Sales to ensure CRM hygiene and coordinated campaigns; Optimise website conversion funnels; Track, analyse and report on lead generation KPIs and campaign performance
Seniority
Manager, hands-on IC with team leadership
