Associate Director, Data Science and Analytics (Media Analytics)
Core
Lead end-to-end media analytics and measurement strategy, translating performance data into actionable insights to drive campaign optimization and media investment decisions.
Role type
Associate Director, Media Analytics and Strategy
Builds
Measurement frameworks, learning agendas, and dashboards for paid media campaigns
Domain
Digital Marketing / Paid Media
Deliverable
dashboards & analysis
Required skills
Media analytics strategy, paid media measurement, KPI definition, cross-channel data synthesis, automation, testing, attribution, MMM, data governance
Preferred skills
Client advisory, executive storytelling, team mentorship, data transformation
Technologies
CM360, Meta, Adobe Analytics, GA4, Tableau, Looker, GCP, Funnel.io, SQL
Responsibilities
Lead insight-driven measurement strategies tied to business outcomes; Identify key performance drivers and growth opportunities; Develop and operationalize measurement frameworks; Synthesize cross-channel data into clear insights; Leverage tools to generate insights at scale; Mentor team members to elevate work from reporting to insight generation
Seniority
Senior, hands-on IC with leadership responsibilities
