Digital Marketing Manager (w/m/d)
Core
Develops and executes data-driven digital marketing and performance strategies for STADA's OTC brand portfolio, managing campaigns across social media, digital TV, SEA, SEO, video, and display channels.
Role type
Senior Digital Marketing Manager
Builds
Digital campaigns, brand websites, and marketing content for OTC consumer healthcare brands
Domain
Healthcare / Over-the-Counter (OTC) Consumer Healthcare
Required skills
Data-driven marketing strategy, Performance marketing, SEO & Generative Engine Optimization (GEO), AI tool implementation, Agency management, Analytics & KPI monitoring, Website UX & Conversion optimization
Preferred skills
FMCG/OTC/Healthcare industry experience, Generative AI applications, Advanced project management
Technologies
Google Analytics 4, Google Ads, Meta Ads Manager, Tag Management Systems
Responsibilities
Design and optimize digital campaigns across multiple channels, coordinate external agencies for media and creative execution, drive SEO and GEO initiatives, analyze media and business KPIs to improve ROI, develop and optimize brand websites for content and conversion, monitor market and technology trends to implement best practices
Seniority
Senior, hands-on IC
