Programmatic Manager
Core
Lead the day-to-day activation of Hershey's media across programmatic and paid social channels, combining hands-on platform expertise with strategic thinking to turn campaign performance into recommendations.
Role type
Senior IC programmatic and paid social media manager
Builds
Connected media activation plans and optimized campaigns for Hershey's
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic campaign activation and optimization, Paid social campaign management, Audience strategy, Attribution and tracking, Data-informed optimization, Client communication, Team coordination
Preferred skills
Experience with major DSPs (DV360, The Trade Desk, Amazon DSP), Cross-channel learning integration
Technologies
DV360, The Trade Desk, Amazon DSP, Meta, TikTok
Responsibilities
Lead setup, trafficking, pacing, and optimization of programmatic campaigns across display, video, CTV, audio, and DOOH. Turn business objectives into audience-led activation plans using first- and third-party data. Own campaign performance against KPIs and recommend actions. Plan, activate, and optimize paid social campaigns on Meta and TikTok. Act as trusted client contact translating data into recommendations. Coach colleagues and coordinate projects.
Seniority
Senior, hands-on IC