Product Marketing Manager
Core
Bridge Product, Marketing, and Sales to structure and execute go-to-market strategies for multiple product launches, ensuring clear positioning and measurable impact.
Role type
Product Marketing Manager (SaaS B2B)
Builds
New product lines and features for digital signature and identity solutions
Domain
SaaS B2B, Digital Signature, Identity
Deliverable
product features
Required skills
Go-to-market strategy, Product Marketing, Competitive positioning, Cross-functional collaboration, Market research, Sales enablement, Data-driven decision making
Preferred skills
Electronic signature market knowledge, LATAM expansion experience, Product analytics tools, Technical background, In-app messaging
Technologies
Mixpanel, Amplitude, Metabase
Responsibilities
Define competitive positioning and value narratives, Coordinate cross-functional product launches, Create sales enablement materials and training, Conduct user research and competitive analysis, Develop feature adoption strategies, Track launch metrics and report insights
Seniority
Mid-level, hands-on IC