Group Account Director, Paid Social
Core
Lead strategic paid social media initiatives for key clients across Canada, overseeing planning, activation, and team development across platforms like Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, and X.
Role type
Senior Group Account Director (Paid Social)
Builds
Client business growth and agency revenue through innovative social strategies and multi-account management
Domain
Digital Marketing / Paid Social Media
Deliverable
client delivery
Required skills
Strategic planning, team leadership, client relationship management, budget management, contract negotiation, KPI tracking, thought leadership, cross-functional collaboration
Preferred skills
Knowledge of emerging social platforms, analytical partnership management, mentorship
Technologies
Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, X
Responsibilities
Manage multi-disciplinary team ensuring appropriate task delegation and engagement; Develop business plans and social media strategies to meet client and agency KPIs; Lead overall social media management strategies, negotiations, and deal development; Establish and grow strong relationships with multiple senior client stakeholders; Educate clients on changing media, consumer, and marketplace dynamics; Work with analytic partners to gauge media performance and KPIs; Act as a positive role model and mentor to maximize team potential; Optimize revenue opportunities and steward agency agreements with direct reports.
Seniority
Senior, hands-on IC with leadership responsibilities