Media Planner
Core
Develop integrated media plans for Tier 2 automotive clients and align them with national/regional agency strategies.
Role type
Media Planner
Builds
Integrated media plans for automotive brands
Domain
Automotive retail marketing
Required skills
Media math, media planning software, syndicated research tools (Scarborough, Nielsen, SQAD), Excel, PowerPoint, presentation skills
Preferred skills
Ability to make presentations
Responsibilities
Develop integrated media plans for Tier 2 automotive clients, Facilitate the presentation and execution of media plans and manage revisions, Ensure media plan aligns with national/regional agency, Analyze media alternatives and make recommendations based on current strategic direction, Provide agency point of view on new media opportunities, Work closely with planning supervisor and account manager