Associate Director, Paid Social
Core
Develop performance-driven paid social strategies to achieve client acquisition, revenue, and profitability goals while managing day-to-day operations and client relationships.
Role type
Associate Director, Paid Social (Performance)
Builds
Performance marketing campaigns across Meta, TikTok, Snapchat, Reddit, X, Pinterest, and other emerging platforms
Domain
Digital Marketing / Paid Social Media
Required skills
Paid social media strategy, campaign execution, performance optimization, budget allocation, forecasting, data analysis, client relationship management, team leadership, bid strategy management, attribution methodologies, Excel (pivot tables and macros)
Preferred skills
Client-side or agency experience, lower funnel campaign management, cross-functional collaboration, strategic planning
Technologies
Meta, TikTok, Snapchat, Reddit, X, Pinterest, Excel
Responsibilities
Serve as main point of contact for clients, develop performance marketing strategies, oversee campaign execution and optimization, analyze performance data, lead client meetings and presentations, mentor junior team members, collaborate with integrated departments, facilitate best practices documentation
Seniority
Senior, hands-on IC with leadership responsibilities