Activation Manager - Performance
Core
Lead the implementation, optimisation and performance of integrated media campaigns across a portfolio of clients.
Role type
Senior Activation Manager (Media Planning & Buying)
Builds
Integrated media campaigns driving awareness, consideration and business outcomes for clients.
Domain
Marketing & Media Buying
Required skills
Cross-channel media planning, campaign activation, performance optimisation, budget management, client presentation, team mentoring
Preferred skills
Programmatic OOH experience, AI/automation tool adoption, multi-market media partner relationships
Technologies
SMD, CM360, DV360, Audology, MOVE, Vistar, Broadsign
Responsibilities
Manage end-to-end delivery of media campaigns across multiple channels; Develop and implement media plans aligned to client objectives; Monitor, optimise and report on campaign performance; Support, coach and mentor Activation Coordinators and Executives; Manage budgets, invoicing, forecasting and reconciliations
Seniority
Senior, hands-on IC with mentorship responsibilities