Measurement Consultant
Core
Design and operationalize Creative Engineering capabilities to build scalable measurement frameworks, taxonomies, and data pipelines that translate client goals into actionable KPIs and insights for creative effectiveness.
Role type
Senior Measurement Consultant (Data & Analytics)
Builds
Scalable creative-effectiveness analysis frameworks, standardized taxonomies, metric definitions, and dashboard-ready data inputs.
Domain
Digital advertising analytics, marketing effectiveness, ad-tech operations, creative measurement.
Deliverable
dashboards & analysis
Required skills
Digital advertising analytics, marketing effectiveness, ad-tech operations, standardized naming conventions, asset-level taxonomies, data structure design, data auditing, stakeholder translation, structured problem-solving.
Preferred skills
Creative-effectiveness datasets, creative scoring methodologies, dynamic creative optimization, MMM, digital attribution frameworks, SQL, advanced Excel, BI/dashboarding platforms.
Technologies
Meta, Google, TikTok, DV360, CreativeX, Neurons, Vidmob, Tableau, Power BI, Looker Studio.
Responsibilities
Shape account-specific measurement approaches by translating client goals into KPI priorities and frameworks. Define tools, platforms, and data sources for scalable creative-effectiveness analysis. Build and standardize creative taxonomies, metric definitions, and calculation logic. Identify data gaps and coordinate with technology and client teams to improve data quality. Translate stakeholder needs into analytical deliverables and technical requirements. Act as a connector between client strategy, analytics, and production teams.
Seniority
Mid-Senior (4–6 years experience), hands-on IC
