Audience Strategy Director
Core
Shape audience strategy and guide data/technology transformation for a major global client in pet nutrition, food, and snacking.
Role type
Senior IC Audience Strategy Director (Client-side)
Builds
Regional data and technology roadmaps, audience strategies, and client planning processes
Domain
Digital Media, Martech, Adtech, Audience Intelligence
Required skills
Client leadership, strategic roadmap creation, audience strategy, identity management, first/second/partner data utilization, digital media landscape knowledge, taxonomy governance
Preferred skills
Experience with Epsilon, Lotame, Growth OS, scenario-planning tools
Technologies
Epsilon, Lotame, Growth OS, scenario-planning tools
Responsibilities
Lead development of regional data and technology roadmaps; Build trusted relationships with senior client stakeholders; Shape audience strategies for sustainable growth; Adapt global frameworks for regional use; Advise on identity, data partnerships, and planning tools; Collaborate with planning, strategy, and data science teams; Lead and support the Data & Technology team
Seniority
Senior, hands-on IC