Senior Analyst, Precision
Core
Senior Analyst managing programmatic media campaigns, optimization, and reporting for agency clients.
Role type
Senior IC digital media analyst
Builds
Programmatic media campaigns (display, audio, YouTube, CTV) for agency clients
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic buying, DSP platforms, campaign optimization, data analysis, campaign documentation, QA processes, billing reconciliation, stakeholder management
Preferred skills
Generative AI tools (ChatGPT, Gemini, DALL·E, Midjourney)
Technologies
Google Marketing Platform, TheTradeDesk, DSP platforms
Responsibilities
Execute and optimize programmatic media campaigns across display, audio, YouTube, and CTV; manage platform campaign set-up, documentation, and QA; analyze performance data to drive optimizations; troubleshoot publisher/platform issues; assist in training analysts; prepare client-facing performance reports and billing reconciliation; manage insertion orders and campaign artifacts.
Seniority
Mid-level (2-4 years experience), hands-on IC