Manager, Programmatic
Core
Leads and manages programmatic buying strategies, optimizes client campaigns, and drives innovation in digital media.
Role type
Senior IC programmatic media manager
Builds
Optimized programmatic campaigns and strategic recommendations for client accounts
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic buying strategy, DSP management, Campaign trafficking, Team leadership, Data analysis, Ad platform activation
Preferred skills
DMP knowledge, Ad verification tools, Google Campaign Manager, Google Tag Manager, Google/Adobe Analytics, MS Excel, MS PowerPoint
Technologies
DV360, The Trade Desk, Amazon DSP, Google Campaign Manager (CM360), Google Tag Manager, Google Tag Assistant, Adobe Analytics, MS Excel, MS PowerPoint
Responsibilities
Implement and assist with campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A; Create and oversee creative asset detail sheets and trafficking workbooks; Train and manage a junior team on programmatic buying; Develop and maintain relationships with data, inventory, and platform partners; Lead programmatic teams to optimize campaigns and deliver strategic recommendations; Establish best practices and implement processes for workflow efficiencies.
Seniority
Manager, hands-on IC with team leadership