Performance Specialist
Core
Develops digital performance media plans and manages campaign activations on self-serve platforms to meet client KPIs.
Role type
Senior digital performance media planner
Builds
Digital media campaigns for client brands
Domain
Digital advertising / Performance marketing
Required skills
Digital performance media planning, Self-serve platform management (META, Google Ads, Microsoft, X, TikTok), Looker Studio, GA4, Supermetrics, Lead generation, Sales objective campaigns
Preferred skills
Strategic innovation, Data analysis, Rapid plan adjustments
Responsibilities
Develop digital performance media plans to meet KPIs, Administer campaign activations on self-serve platforms, Analyze daily performance data and provide strategic recommendations, Report optimizations and post-campaign learnings
Seniority
Senior, hands-on IC