Data Analysis Specialist
Core
Senior Data Analyst supporting data-driven decision-making across digital media channels.
Role type
Senior IC data analyst (digital media)
Builds
Cross-channel reports and data quality validation for digital media platforms
Domain
Digital media and digital advertising
Deliverable
dashboards & analysis
Required skills
Digital media analytics, Cross-channel reporting, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Data QA and validation, Datorama, Excel
Preferred skills
Experience with multiple digital media platforms and data sources
Technologies
Datorama, Excel
