Planning Director
Core
Lead end-to-end media planning and strategy for a diverse portfolio spanning entertainment, streaming, ecommerce, optical retail, and healthcare.
Role type
Senior IC Planning Director
Builds
Connected, measurable media solutions and brand growth strategies
Domain
Marketing / Media Planning
Required skills
End-to-end planning process ownership, Paid/Owned/Earned media planning, Measurement framework development, Client leadership, Team coaching, Omnichannel strategy, Marketing mix modelling, Digital planning, Audience understanding, Australian media landscape knowledge
Preferred skills
Analytics, Digital buying, Strategy
Responsibilities
Lead communications and channel planning across paid, owned and earned media; Translate client briefs into clear, compelling and well-connected media strategies; Develop measurement frameworks that support smarter investment decisions; Bring together strategy, research, analytics, digital, activation and investment specialists; Coach and inspire Planning Managers and Executives; Identify opportunities for innovation, organic growth and award-worthy work
Seniority
Senior, hands-on IC