Marketing Attribution Specialist
Core
Execute marketing attribution products to build analytic insights shaping marketing strategy and drive business impact.
Role type
Senior Marketing Attribution Specialist
Builds
Marketing attribution solutions and performance assessments
Domain
Digital marketing, financial services
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, causal inference frameworks, data analytics, modeling concepts
Preferred skills
Digital marketing ecosystem knowledge, experimentation best practices, stakeholder influence
Technologies
MMM, MTA, A/B testing frameworks
Responsibilities
Execute attribution products, partner with data teams, translate business questions to analytical approaches, run monthly performance assessments, build consensus with senior stakeholders, ensure product scalability and accuracy
Seniority
Senior, hands-on IC