Principal, Product Management - Loyalty Execution Platform
Core
Drive the evolution of a loyalty execution platform by shaping the roadmap, integrating AI and personalization, and translating market/client insights into innovative product capabilities.
Role type
Principal Product Manager (Loyalty & AI)
Builds
Loyalty execution platform features, AI-driven personalization capabilities, and predictive segmentation tools.
Domain
Marketing Technology (MarTech), Customer Loyalty, Customer Data Platforms (CDP), Artificial Intelligence
Deliverable
product features
Required skills
Product strategy & roadmap development, AI & personalization strategy, market & industry intelligence, customer & prospect insights, product development & execution, SaaS product architecture understanding
Preferred skills
Loyalty management platforms experience, CDPs and clean rooms familiarity, Agile methodologies, enterprise client engagement, predictive modeling and loyalty analytics
Technologies
SaaS platforms, CDPs, clean rooms, CRM systems, marketing automation technologies, AI/ML tools
Responsibilities
Define strategic direction and roadmap for the loyalty execution platform; evaluate emerging AI technologies for applicability; conduct customer interviews and market research to identify unmet needs; partner with engineering and data teams to translate concepts into scalable functionality; create detailed product requirements and user stories; lead cross-functional initiatives from concept through launch.
Seniority
Principal, strategy & mentorship