Senior Associate, Brand Experience (Media Planning)
Core
Support a quick-service restaurant brand by managing day-to-day media communications, budgets, and digital media activity to bring multi-channel media plans to life.
Role type
Senior Associate, Media Planning
Builds
Multi-channel media plans and digital media activity for a quick-service restaurant client
Domain
Marketing / Media Planning
Required skills
Digital media planning, Budget management, Media math, Target audience development, Reach/frequency analysis, Media tools proficiency (MRI, Media Tools, ComScore), Microsoft Excel (Pivot Tables, VLookup), PowerPoint, Consumer insights analysis
Preferred skills
AI tool usage for efficiency, Partner agency collaboration
Technologies
MRI, Media Tools, ComScore, Kantar, IMS, Prisma, Mbox, GWI, Microsoft Office Suite
Responsibilities
Develop digital media plan options and recommendations, Maintain accurate budget control and media activity flow, Analyze research to provide strategic consumer insights-driven recommendations, Prepare media authorizations per approved plans, Deliver POVs/position papers on key client issues, Leverage AI to improve efficiency in daily tasks
Seniority
Mid-level, hands-on IC