Director, Marketing Analytics
Core
Strategic analytics leader guiding paid media measurement, audience analytics, and marketing effectiveness engagements to deliver measurable business impact for clients.
Role type
Director, Analytic Consulting (Client-facing analytics lead)
Builds
Scalable analytic solutions, measurement strategies, and executive-ready narratives for paid media and customer-level campaigns.
Domain
Digital Marketing, AdTech, Media Measurement, Data Analytics
Deliverable
client delivery
Required skills
Paid media analytics, audience measurement, campaign performance, segmentation, attribution, incrementality, closed-loop measurement, SQL, Python, project management, team leadership, data visualization, executive storytelling
Preferred skills
Master's degree in quantitative field, Databricks, media mix modeling, fractional attribution, multi-touch attribution, brand lift, Google Campaign Manager, Google Analytics, Adobe Analytics, cleanroom platforms, CDPs, MarTech/AdTech landscape
Technologies
SQL, Python, Databricks, Google Campaign Manager, Google Analytics, Adobe Analytics, CDPs, cleanroom environments
Responsibilities
Define paid media measurement strategies and KPI frameworks; interpret results and recommend optimizations across audience, placement, channel, creative, and budget; translate complex methodologies into client-friendly insights; access and analyze data in proprietary tools and cleanrooms; oversee media data readiness and quality; develop actionable insights and executive narratives; author analytic plans and project estimates; coach and develop analytics team members.
Seniority
Director, strategic leadership with hands-on execution
