Director, Analytic Consulting (Paid Media)
Core
Strategic analytics leader driving paid media effectiveness, measurement, and business impact for clients through scalable analytic solutions.
Role type
Director, Analytic Consulting (Paid Media)
Builds
Client-facing measurement strategies, KPI frameworks, and executive-ready narratives for paid and owned media channels.
Domain
Digital Marketing, Paid Media, Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Paid media analytics, audience measurement, campaign performance, segmentation, marketing effectiveness, causal inference, attribution, predictive modeling, SQL, Python, project management, team leadership
Preferred skills
Master's degree in quantitative field, Databricks, media mix modeling, multi-touch attribution, brand lift, CPG/retail industry experience, MarTech/AdTech landscape knowledge
Technologies
SQL, Python, PeopleCloud, CDPs, cleanroom environments, Google Campaign Manager, Google Analytics, Adobe Analytics
Responsibilities
Define paid media measurement strategies and KPI frameworks for brand and performance campaigns; translate complex methodologies (experimentation, attribution, incrementality) into client-friendly insights; coordinate onshore and offshore analytics teams to deliver end-to-end solutions; develop actionable insights and executive narratives; manage multiple analytics projects and resources; coach and mentor analytics team members.
Seniority
Director, strategic leadership with hands-on execution
