Senior Analyst, Business Intelligence
Core
Analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting needs by creating dashboards and translating insights into business recommendations.
Role type
Senior Business Intelligence Analyst
Builds
Dashboards, reports, and presentations assessing campaign effectiveness and brand performance
Domain
Healthcare media and digital marketing analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, statistical modeling, segmentation, ROI analysis, digital analytics, data visualization, MS Excel, time management, problem-solving
Preferred skills
Healthcare/pharmaceuticals experience, program measurement, test design, lifetime value analysis
Technologies
Google Analytics, Omniture, Google Display & Video 360, Datorama, Power BI, Tableau, Search Ads 360, Google Ads, Facebook, Instagram, X/Twitter, MS Word, MS PowerPoint
Responsibilities
Ensure data accuracy across reporting tools via quality assurance; Engage with data partners to validate and resolve discrepancies; Analyze media campaign data to generate insights on audience behavior; Conduct industry research for benchmarks and client reports; Train and mentor entry-level analysts on BI platforms; Collaborate with leadership to develop client deliverables.
Seniority
Senior, hands-on IC
