Associate Brand Strategy Director
Core
Develops global and local brand strategies, customer journeys, and go-to-market blueprints to unlock growth for assigned brands.
Role type
Senior IC brand strategy director
Builds
Integrated brand campaigns, creative briefs, and strategic roadmaps for client brands
Domain
Marketing & Advertising
Deliverable
product features
Required skills
Brand strategy, consumer insight, creative brief development, customer journey mapping, go-to-market planning, research methodology, media channel strategy, team leadership, thought leadership
Preferred skills
Abstract thinking, trend spotting, human behavior analysis, popular culture instinct, cross-disciplinary collaboration
Technologies
Marcel (Global AI Platform)
Responsibilities
Leads development of brand strategies and creative briefs; develops customer journeys and go-to-market blueprints; designs and implements research projects; leads strategic projects for brand purpose and architecture; provides thought leadership across the agency.
Seniority
Senior, hands-on IC with people management