Account Strategist
Core
Executes and monitors media campaigns, ensuring correct implementation, monitoring, and optimization according to established objectives.
Role type
Account Strategist
Builds
Media campaigns for clients
Domain
Digital advertising and media buying
Required skills
Digital advertising platforms (Meta Ads, Google Ads, TikTok Ads), Google Analytics, MS Office (Excel, PowerPoint), campaign pacing and budget management, KPI tracking, audience and conversion implementation
Preferred skills
Data analysis tools, performance marketing strategies
Technologies
Meta Ads, Google Ads, TikTok Ads, Google Analytics
Responsibilities
Implement and configure campaigns on digital platforms, monitor campaign performance and investment, optimize campaigns based on KPIs and objectives, track pacing and budget, create and update campaign reports, review metrics and identify improvement opportunities, coordinate with Account, Data, and Performance teams, support implementation of audiences, conversions, and tags
Seniority
Junior to Mid-level, hands-on IC