Vice President Group Director, Media Investment
Core
Lead investment leadership across all paid media channels (TV, OOH, video, audio, social, search, display, influencer) to exceed campaign KPIs and drive outcomes for clients.
Role type
Senior IC Vice President / Group Director, Media Investment
Builds
Holistic media plans, tactical buying strategies, and cross-channel budget allocations for client campaigns.
Domain
Digital Marketing & Media Buying
Required skills
Media planning and buying expertise, Channel negotiation, Team leadership (5+ reports), Strategic thinking, Data analysis, Client relationship management, RFP management, Budget management, Generative AI familiarity
Preferred skills
Performance media/video/retail media focus, Deep ad tech relationships, Prompt-based interaction with AI tools
Technologies
Google, Facebook, Amazon, ChatGPT, Google Gemini, DALL-E, Midjourney
Responsibilities
Partner with marketplace to build relationships and support channel negotiations; Oversee channel specialists and manage workflow/QA; Serve as central point of contact for clients on investment portfolios; Lead tactical plan development and cross-channel budget shift decisioning; Oversee total dollars in market and monitor pacing; Partner with Data & Analytics on performance analysis and optimization; Create and lead channel teams on holistic media plans.
Seniority
Senior, hands-on IC