Senior Vice President, Investment
Core
Lead holistic media investment strategy and execution for the Coty U.S. beauty portfolio, serving as a trusted advisor to client and agency leadership.
Role type
Senior Vice President, Investment (Strategy & Leadership)
Builds
Integrated full-funnel media plans connecting national media with commerce, influencer/advocacy, and measurement for beauty brands.
Domain
Beauty industry + Media Investment & Strategy
Required skills
National media investment strategy, Video Upfront leadership, Integrated investment across linear/CTV/OLV/digital/social/search/programmatic/audio/OOH, Data-driven audience and shopper strategy, Measurement and business outcome linkage, Client leadership and negotiation, Team leadership and development
Preferred skills
Barter agency experience, Mediaocean platform proficiency (DDS, MBOX), Experience with influencer/advocacy integration
Technologies
Mediaocean (DDS, MBOX), Microsoft Office Suite
Responsibilities
Lead integrated investment strategy across all media channels; Independently lead the full video Upfront process from strategy to negotiation; Partner with Analytics to define measurement and connect media to business outcomes; Drive operational rigor and develop a high-performing investment team; Negotiate partnerships with media, data, and technology providers; Translate marketplace dynamics into clear investment recommendations.
Seniority
Senior, hands-on IC with strategic leadership