Data Strategy, Senior Principal
Core
Lead data-driven transformation (DDT) strategy for global clients, defining learning agendas, use cases, and measurement frameworks to accelerate digital adoption and value realization.
Role type
Senior Principal, Data Strategy (Strategy & Consulting)
Builds
Data-driven marketing solutions, technology-based platforms, and client activation frameworks.
Domain
Digital Marketing, Data Strategy, Media Technology
Deliverable
product features
Required skills
Data strategy definition, data-driven marketing knowledge, audience framework design, DMP/CDP strategy, technology partner evaluation, stakeholder management, strategic storytelling, new business pitching
Preferred skills
Experience with 1P/2P data integration, Human Experience Planning frameworks, vendor testing programs, cross-functional team leadership
Technologies
DMP, CDP, Data platforms, Media technology ecosystems
Responsibilities
Lead definition of data-driven learning agendas and use cases; Ensure data strategy and measurement frameworks align with client goals; Work with planners and directors to define audience frameworks and brand data strategies; Support development of technology-based platforms and applications; Lead implementation and activation of data-driven use cases; Drive new business pitches and prototyping work.
Seniority
Senior Principal, Strategy & Mentorship