Planner, Media Planning
Core
Develop and execute strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
Role type
Media Planner
Builds
Strategic media plans and campaign performance reports for client brands
Domain
Advertising and Media Buying
Required skills
Media strategy development, Channel allocation, Data analysis, Campaign performance tracking, Budget management, Client presentation, Strategic thinking, Attention to detail
Preferred skills
Experience with Prisma, Vividata, GWI, Google Insight Finder, Reach Planner
Technologies
Prisma, Vividata, GWI, Google Insight Finder, Reach Planner, MS Excel, MS Word, MS PowerPoint
Responsibilities
Create strategic media plans across multiple channels, Evaluate media alternatives and provide data-driven recommendations, Track campaign performance and optimize based on insights, Generate performance reports and manage budget tracking, Present media strategies and insights to clients, Leverage industry tools to inform strategic planning
Seniority
Mid-level, hands-on IC