Strategy Director
Core
Lead strategic planning, brand positioning, and integrated campaign development for major global brands to drive business growth and creative effectiveness.
Role type
Senior IC strategy director (advertising agency)
Builds
Brand strategies, consumer profiles, creative briefs, and integrated campaign plans for clients
Domain
Advertising / Marketing Strategy
Deliverable
product features
Required skills
Brand planning, integrated campaign planning, consumer insight generation, creative briefing, storytelling, workshop facilitation, data analytics, digital strategy, business strategy frameworks
Preferred skills
Experience with insight tools, journey mapping, social strategy, PowerPoint
Responsibilities
Lead strategic planning processes to develop powerful brand ideas; Provide input on research methodology; Lead strategic thinking on integrated campaigns; Create compelling consumer profiles; Lead and support creative brief writing; Facilitate planning sessions and ideation workshops; Conduct cultural trend scouting and competitive analysis; Build relationships with clients, creative, and media teams
Seniority
Senior, hands-on IC