Senior Analyst, Search - SEM
Core
Day-to-day steward of search media for assigned brands, responsible for monitoring, maintaining, and innovating search campaigns to deliver against client objectives.
Role type
Senior Search Analyst (Paid Search/SEM)
Builds
Search campaigns, ad groups, ad copy, and trafficking plans for client brands
Domain
Digital Marketing / Paid Search
Required skills
Keyword research and analysis, Ad copy and extension development, Campaign trafficking, Budget and bid management, Performance monitoring and optimization, Data visualization, Metric calculation (CPC, CPA, CTR, SOV), Billing and invoice tracking
Preferred skills
Experience with Google, Bing, Oath platforms, PPC and digital display advertising, Traditional media elements, Microsoft Excel (intermediate-to-advanced)
Technologies
Google Ads, Bing Ads, Oath, Prisma, Benchtools, Google Trends, Microsoft Office Suite
Responsibilities
Gather and analyze keyword research for new campaigns; Group keywords into ad groups and develop ad copy; Present recommendations and apply client feedback; Traffic approved plans into search engines; Monitor budgets, pacing, and bid adjustments; Implement optimizations and testing plans; Analyze data for reporting and strategic insights; Participate in client status calls; Maintain monthly billing cycles and resolve discrepancies.
Seniority
Mid-level, hands-on IC